coursera

Overview

Coursera collaborated with our company to promote their Plus annual subscription, targeting individuals interested in advancing their data science skills. By highlighting a featured data science certificate, they aimed to drive subscriptions to Coursera's comprehensive online learning platform.

Goals

  • Increase awareness of Coursera Plus among data science enthusiasts

  • Drive subscriptions by highlighting featured data science certificate

  • Provide pathway to skill development through Coursera course access

Strategy

  • Created campaign centered on featured data science certificate

  • Messaged Plus subscription benefits for data science professionals

  • Focused on Coursera's vast resources to excel in the field

THE RESULTS?

24K+ video plays 📽 // 122💰 Plus subscription sales// 2.2K+ content saves 🔖 // $7.2K USD 💸 REVENUE generated

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