UDEMY

Overview

Udemy wanted to increase awareness of its expansive machine learning and data science course catalog to drive new users to the platform. By highlighting inspirational stories around skills development, they aimed to position Udemy as a premier destination for practical tech education.

Goals

• Spotlight Udemy's comprehensive ML & data science courses

• Showcase inspirational success stories

• Drive new user sign-ups and course purchases

Strategy

• Created dynamic video campaign focused on hands-on learning

• Emphasized coding basics to advanced Python & TensorFlow

• Messaged Udemy as ideal for certification and real-world skills