SCRIBE
Overview
Scribe AI wanted to increase awareness of their software's ability to automate data documentation, saving data teams significant time. They engaged us to develop an interactive, story-driven video campaign showcasing Scribe AI in action across common workflows.
Goals
Highlight time/efficiency gains using Scribe AI
Demonstrate functionality for capturing SQL logic and updating metadata
Drive product interest and free trial sign-ups
Strategy
Produced 2 interactive role-play videos
Emphasized tasks like SQL comment extraction and schema tracking
Focused messaging on automation and modernization of documentation
