Overview

Hyperskill wanted to increase awareness of their interactive, project-based learning platform for building data science skills. They engaged us to produce a video campaign focused on personal stories and highlighting key projects.

Goals

• Spotlight Hyperskill's hands-on, community-driven approach

• Showcase transformational stories of skills development

• Drive registrations and course enrollments

Strategy

• Created concise video ads focused on personal narratives

• Highlighted projects in data science, SQL, and Python

• SQL: Analytics queries, reporting dashboard, optimization

• Python: Data visualization, machine learning models, APIs