fireflies ai

Overview

Overview Fireflies AI is a software company providing automatic meeting summaries and productivity features to enhance business efficiency. As their content marketing agency, we conducted a promotional campaign to increase awareness and interest in Fireflies' solutions.

Strategy

To accomplish these goals, our strategy was to develop compelling content centered around customer pain points and Fireflies' solution. We focused our messaging on the time savings, productivity gains, and ease of use offered by AI-generated meeting summaries.

We targeted managers and professionals across multiple industries struggling with excessive meetings and scattered notes. Our content and messaging conveyed Fireflies' capabilities in automating meeting summaries, searchable transcripts, follow-ups and smart task recommendations.

GOALS

Increase brand awareness and recognition for Fireflies AI
Highlight the features and benefits of Fireflies for meeting productivity
Generate 15,000 reach and 600 social media interactions
Showcase validated use cases and ROI for customers
Position Fireflies as an effective software solution for meeting efficiency and multitasking