tABLEAU

Overview

Tableau Software wanted to promote their complimentary 1-year renewable license offer for students to drive adoption of their data visualization tools. By highlighting the benefits of using Tableau's analytical capabilities, they aimed to motivate students to develop their visual analytics skills.

Goals

• Increase awareness of Tableau's free license offer for students

• Drive student sign-ups to access Tableau tools

• Cultivate visual analytics abilities in the student demographic

Strategy

• Created interactive video campaign spotlighting Tableau's capabilities

• Messaged unique opportunity for students to access leading tools for free

• Focused on skill-building advantages to learning Tableau as a student